Subscription outgrows new licences in Tech Apps

By David Land

In the Technical Applications world (CAD, CAM, CAE, PLM, GIS, BIM etc.), subscriptions outperform new licences in both market size and market growth.

New Licences vs Maintenance & Subscription

We looked at the worldwide revenues of the 30 biggest vendors in Technical Applications split by “new licences” and “maintenance and subscription”. The data is taken from the Cambashi Product Observatory for the years 2014-2019.

What’s interesting

  • In 2014, the Software Maintenance and Subscription revenue stream was over 50% larger than the New Software Licences revenue stream
  • Not only that, but Software Maintenance and Subscription is growing faster than New Software Licences
  • Software Maintenance and Subscription growth will be double digit in 2016
  • New Software Licences growth will be slower in 2016 than 2015

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