3 Ways That Market Data Aids BIM and PLM Marketing Planning

Sept 2016
Christine Easterfield
@cambashi_Chris
LinkedIn

Cambashi has been researching the design and engineering software market for over thirty years. These ‘Technical Applications’ cover CAD, CAM, CAE, GIS, BIM, PLM, and Visualisation tools.

They have become ubiquitous in the development of modern life – whether creating a building, a car, a bottling plant, a utility network, or even a new shoe – these tools come into play throughout the lifecycle from devising the concept right through to the final paint job or the promotional video.

“To choose a pathway through the many options open to you, you need evidence – hard, reliable evidence – that the direction you choose has the potential for a convincing return on your investment.”

So if you are in the business of providing these design and engineering tools, with this huge potential in front of you, how do you begin to plan your way forward?

Do it by the numbers

To choose a pathway through the many options open to you, you need evidence – hard, reliable evidence – that the direction you choose has the potential for a convincing return on your investment.

The Cambashi Market Observatories – the vehicles for our 30+ years of research into the market – between them have over 25 million data points showing figures for technical applications by country, industry, and provider both historic and forecasted (currently 2012 to 2020) in multiple currencies. And to balance that, we have a view of the occupations of employees in each industry – a useful proxy for demand in many cases.

Let’s look at some of the slices that might help you find the pathway through.

Explore industry growth

If you have an offering targeting the AEC industries, and an existing office in, say, Hong Kong, maybe a view of other emerging economies in Asia will help – like the chart above of the AEC market size and projected growth of Taiwan (in USD) from the Cambashi Country Observatory. So although there is a little dip in 2016 compared to 2015, the growth returns to near double-digit in two years.

 Check likely number of users

A second view that could be useful is what types of roles are being filled in Taiwan in the AEC industries.

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