Dan Roberts

Senior Consultant


Dan is Cambashi’s Industry Segmentation expert. He developed the Cambashi Industry Observatory, the Cambashi Employment Observatory and maintains our internal Value Added Observatory. In the consultancy practice, he works with IT vendors to ensure that our Industry and Employment Observatory data are tailored to each vendor’s specific needs, providing them with insights to improve their strategic marketing decisions.

He has an interest in a number of emerging technology areas, including BIM, IoT, Generative Design and Industry 4.0. He is also one of Cambashi’s experts on the Chemicals and Pharmaceuticals industries and helps to maintain the associated online industry training courses.

Dan is co-author of “Cambashi Examines Enterprise Applications” and “Ovum Evaluates ERP”, services which analyse the key Enterprise Applications vendors: their financial performance, product capabilities, service and future direction. Apart from tracking the leading enterprise application vendors, he also has a particular interest in e-business and CRM technologies.

Dan is a member of the Chartered Institute of Marketing and completed the CIM Diploma in Professional Marketing. He also holds an MA in Natural Sciences from Cambridge University and an MPhil in Organic Chemistry from the University of East Anglia.

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